The intersection of heritage and intentionality.

At Dear Flor, we seek to bridge the distance between nostalgia and the modern ritual. We are a pioneering presence in the retail landscape, artfully blending the rich, textured flavors of the Philippines—Ube, Calamansi, Buko Pandan—with the precise science of infused wellness.

Brand direction and leadership at Dear Flor

Our Narrative

The origin of Dear Flor lies in the quiet memories of the kitchen—the earthy sweetness of Ube boba, the bright citrus snap of Calamansi, and the creamy comfort of Buko Pandan. We recognized that while the industry was growing, it often lacked a soul, a story, and a connection to cultural roots.

We chose to be the first to offer this unique fusion. Our approach is one of restraint and quality; we utilize only organic tapioca syrup and cane sugar, ensuring that every gummy is a guilt-free treat. Flavor and color are never synthetic—they are derived from real fruits and vegetables, preserving the integrity of the ingredients we celebrate.

Every batch is crafted with a commitment to being 100% vegan and gluten-free. It is our way of ensuring that these flavors, which mean so much to us, can be shared by everyone, regardless of dietary choices.

Integrity

Organic Origins

We source organic tapioca and cane sugar, prioritizing natural sweetness over high-fructose alternatives.

Inclusion

Truly Vegan

Our formulations are entirely plant-based and gluten-free, crafted for the conscious consumer.

Tradition

Authentic Profiles

No artificial dyes. We extract vibrant colors and flavors directly from the fruits of our heritage.

The quiet, modern environment where we cultivate Dear Flor

A curated experience.

Operating from our studio in New York, we oversee every detail of the Dear Flor experience, from the initial infusion to the final delivery at your door.

Inquiries

kumusta@dearflor.com

Studio

767 Broadway, #1217, NY

Connect with us

Whether a question about our flavors or a wholesale inquiry, we welcome the conversation.

Ready to explore the infusion?

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